Sunday, August 21, 2005

Brand saturation

Drew and I held the "Great Root Beer Taste Test" yesterday, with assistance from the wonderful and ever-patient Alma. We tested an amazing fifteen brands, and there were even some out there we missed (I don't recall seeing any Dad's, and I'm pretty sure Jones makes a root beer). But 15 was puh-lenty, believe me. Interested in seeing the results? Of course you're not! But you can do so anyway at www.bigflax.com/pop/rootbeertest.html.

7 comments:

Anonymous said...

Nice job documenting the taste test. You guys rule! Gald to see Barq's made top three. I rate IBC pretty high on my scale as well. My top three are Barq's (of course), IBC, then Henry Weinhard's.

Anonymous said...

Yeah, I was very surprised at how much I liked Barq's, since the caffeine and perceived lack of sweetness had turned me off before. But, the blind taste test proved me wrong. Although, I'm still not a fan of the caffeinated factor.

It's too bad we didn't include any Henry Weinhard's - I had also wanted to get Dad's, and some 1919 Root Beer, but that may be unique to Minnesota.

Next up: Root Beer float taste test. Flax and I need to come up with some way to get rid of all that root beer lying around.

James said...

Good to hear that Stewart's got a strong review from you, Flax. If you ever get a chance to hit New Jersey, there are several Stewart's Drive-in Restaurants in the Garden State.

It's like A&W, but much, MUCH better.

Brian said...

Milwaukee's entry didn't win your taste test (although I can understand how IBC beat it) but they at least won this promotional opportunity.

Ryan said...

allow me to be the first to congratulate you on being utterly insane.

Anonymous said...

Drew: Barq's actually is bottled (canned) caffeine free in Salt Lake City, Utah. I prefer my Barq's without the caffeine, and have had my own taste tests between the caffeine-free Barq's and regular Barq's. It's pretty tough to tell the difference.

Swire Coca-Cola distributes the caffeine free Barq's in Utah, Idaho, parts of Northern Arizona and a few other places in the West.

That probably doesn't help you that much, but maybe with a little consumer feedback, we could persuade Coke to expand the caffeine-free distribution to other parts of the US? Just a thought.

Flax said...

Jeez, are you telling me I can't even escape spam in this format? Cripes.