Monday, December 17, 2007

Please stop.

What is it with Hollywood analysts that they feel some obligation to make these totally insipid jokes when talking about weekend grosses?
The Warner Bros. tale "I Am Legend," starring Smith as a plague survivor who may be the last living human, debuted with $76.5 million, the biggest December opening ever and a personal best for one of Hollywood's top box-office champs, according to studio estimates Sunday.

"It's no wonder Will Smith feels so lonely. Everyone else on Earth is in the movie theater," said Paul Dergarabedian, president of box-office tracker Media By Numbers.

*slap*

But wait, studio execs can get in on this too, and in much more confusing fashion!
The 20th Century Fox family flick "Alvin and the Chipmunks," starring Jason Lee in a big-screen take on the cartoon critters, opened a strong No. 2 with $45 million. The two films combined to give Hollywood a year-end surge after a drowsy fall season.

"Forty-five million acorns," said Chris Aronson, senior vice president for distribution at 20th Century Fox. "Chipmunks are diurnal animals and they do hibernate, but not right now."

Shut the fuck up. I assume these are just from idiotic press releases, though the thought of these guys actually speaking these sentences is kind of hysterical, but that's no excuse. Forty-five million acorns? Also, does this guy know what diurnal means or did he just think he'd drop the two things he knew about chipmunks to sound cool? It just means "active during the day," dude. Not sure that has much to do with movie-going.

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