Thursday, October 23, 2008

You're doing it wrong, Part 2

Today on CNN.com they had a story about an ad the GOP was running in support of Elizabeth Dole in North Carolina, and an analyst wondered if it implied that the GOP was effectively conceding the White House to Barack Obama:

A new Republican ad appears to suggest that Barack Obama has all but won the presidential race, an argument several vulnerable Senate Republicans may have to reluctantly embrace with only days until Election Day, an expert in campaign advertising said.

Aimed at Kay Hagan, Sen. Elizabeth Dole's surprisingly strong Democratic challenger in North Carolina, the 30-second spot from the National Republican Senatorial Committee warns voters against Democrats holding the White House and Congress, and flatly states that if Hagan wins, the party will "get a blank check."

"These liberals want complete control of government in a time of crisis, all branches of government," the ad's narrator states. "No check and balances, no debate, no independence. That's the truth behind Kay Hagan. If she wins, they get a blank check."

So, that's one item of interest, I guess. But here's the part I found more interesting: The GOP apparently has nothing better with which to promote Elizabeth Dole than "Hey, you wouldn't want Democrats running both branches of government, would you?"

Really, GOP? Really? You expect people to vote for Elizabeth Dole solely because she isn't a Democrat? Or, more accurately, you expect people who are otherwise inclined to vote for Kay Hagan - presumably the targets of such an ad - to vote instead for Elizabeth Dole solely because she isn't a Democrat?

This is the truth of the GOP these days. They aren't winning the war on policy, so all they have are scare tactics, name-calling and advertising that damns their own Senate candidates with the faintest praise possible. Elizabeth Dole is a sitting senator; don't you have anything in her record to run on? Nothing but "I sure hope people like divided government so much they're willing to vote for someone they otherwise wouldn't just to prevent, maybe, a Democratic supermajority in the Senate?" All right then.

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